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Vladimir Serebrennikov

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I am a marketing specialist & project manager based in Prague specializing in finance and investment marketing.
I constantly monitor the market situation, follow modern trends and marketing technologies in the financial sector.
Read my blog

Work experience

Chief Executive Officer - Bigle Rent
Bigle Rent (Blueground Prague) | May 2023 — Present

Develop and expand the Blueground franchise in Prague
Oversee day-to-day operations to ensure exceptional service quality
Manage corporate housing options, ensuring they meet all home comfort standards
Build and maintain relationships with clients to understand and fulfill their housing needs
Implement strategies to enhance customer satisfaction and operational efficiency
Coordinate with the Blueground headquarters to align local operations with global standards
Development Director - Premiot Group CIS
Premiot Group a.s. | February 2022 — May 2023

Analysis and development of target markets in the CIS countries
Sales management in the CIS countries — representative offices, partners
Planning, implementation and management of the development strategy
Representing the company in negotiations with business partners
Monitor KPIs on a regular basis and reporting
Chief Marketing Officer
Premiot Group a.s. | September 2019 — May 2023

Plan, implement and manage marketing strategy
Track KPIs on a regular basis and present reports
Use data and reports to make evidence-based decisions
Analyze company’s marketing strategy and suggest improvements
Marketing manager
Premiot Group a.s. | May 2019 — September 2019

Review and manage content marketing strategy
Design, plan and execute effective marketing (online and offline)
Work with sales and development and customer success teams
Website development, SMM and PPC marketing
Product manager
AMORE Finance a.s. | May 2018 — July 2019

Define the product strategy and roadmap
Develop the core positioning and messaging for the product
Translate product strategy into detailed requirements and prototypes
Develop product pricing and revenue forecast
Work with external third parties to assess partnerships and licensing opportunities
Investment department manager
Uralkali PJSC, Berezniki, Russia | September 2016 — March 2017

Organization of planning and consideration of investment projects.
Preventive control over the implementation of investment projects.
Operational control over compliance with the investment budget.
Preparation and presentation of reports on the implementation of investment projects

Education

Master's degree, Business Management and Corporate Finance
The University of Finance and Administration
Prague, Czech Republic
Octoder 2013 — June 2016
Specialist degree, Finance, Credit and Exchange Business
Perm State National Research University
Perm, Russia
September 2008 — June 2013
Сomplete General Secondary Education
Physics and Mathematics Gymnasium № 17
Perm, Russia
1997 — 2008

Professional skills

  • — Professional qualifications in marketing;
    — Success in the development of creative concepts and marketing research of various scales and terms;
    — Excellent analytical skills;
    — Application of project management methodology;
    — Teamwork, experience of working in multitasking mode.

Courses and certificates

As Benjamin Franklin said, "An investment in knowledge pays the best interest."
This insight is fundamental to succeeding in our knowledge economy. The marketing and financial environment is dynamic and constantly changing. The illiterate of the 21st century will not be those who cannot read and write, but those who cannot learn, unlearn, and relearn.
Online course "Fintech Trends"
Tinkoff Education
February 2023 — April 2023
Regular courses and training online
Google Digital Garage
Google Analytics Academy
Anti-Money Laundering Course (online training course)
Oplex Careers
August 2019
KPMG Foundation for graduates
KPMG Russia
March 2016 — June 2016

Financial Markets and Institutions (online courses)

National Research University — Higher School of Economics

December 2015 — January 2016
Marketing Strategy (online courses)
IE Business School
April 2018 — August 2018
Biography
Vladimir Serebrennikov Biography
Vladimir was born and raised in the small Russian city of Perm. Since childhood, he was fond of reading, math and sports.
After graduating from high school, he enrolled at university and began studying finance and investment. Having successfully graduated from the university, Vladimir decided to continue his education in Prague with a degree in business management and corporate finance. Studying in the master’s degree helped to expand the understanding of the profession and determine the future direction — investment marketing.
Vladimir was increasingly fascinated by marketing in the field of finance and investment, its practical value for brand development, and increasing profits.
After completing his master’s degree and passing exams with honors, Vladimir worked in various companies in Russia and the Czech Republic, conducting marketing research and creating strategies for investment projects.
In his work, he adheres to the main principle — marketing isn’t an expense, it’s an investment in the business' future. The coordinated work of marketing and finance maximizes the potential of the company and increases the value of the business in the long term.
Vladimir is fond of sports (boxing, running), also devotes his free time to studying new products in his areas of interest — marketing, IT, startups and investments.
Let's make something great together
Do you have any questions or suggestions? Feel free to write to me by email or contact me in a convenient way below
Copyright © 2024 · Vladimir Serebrennikov